Olivia's Blog

Transgressive Semiotics in Society

This image is one that expresses extreme transgressive attitudes towards the lesbian/bisexual community. The group sharing their beliefs with the general public is affiliated with the catholic church, a very conservative group of religious individuals. There is no “right” or “wrong” in this situation because there is no right or wrong in sexuality. The beliefs in the catholic church frown upon same sex relations and marriage. This sign blatantly telling women of gay orientation to go to hell. The message is unnecessary and offensive to not only the gay community, but to the general public who disagrees with the catholic church. Freedom of speech is a major factor in this sign. The church is abiding by the amendments and saying what ever they feel is right. However, there should be a line drawn for public statements that discourage those who do no harm. There is no “higher power” that can advise the church to take down their billboard. Unless some one were to deface this themselves or file a complaint; the sign would remain errected regardless of the reactions people got from it. This sign speaks a transgressive attitude of a select group, it does not however tell us what is right and what is wrong.

Gay rights has always been an interest of mine because I personally see nothing wrong in homosexuality. I believe in freedom to be happy with whom ever. Coming from a catholic background, same sex marriage and relations have always been frowned upon in our conservative community. I find it disgusting that people feel so strongly as to publicly put people down just because they are different. I tried to find more information on this photo and what kind of reaction it got but I was unsuccessful. I want to know if it was ever defaced or taken down and if so, who inquired? how long did it take for the church to react? did they put up a fight? These questions were flowing through my head while I was analyzing this photo. Transgressive semiotics are present in our everyday lives, we either choose to pay attention to them or turn a blind eye. When things are shocking, such as this image, we cannot help but think about the motives of whomever posted the sign.


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  1. * legries says:

    Olivia, try downloading the image onto your desktop and then going to Tineye visual search engine and uploading the image into the search engine. You might be led to other websites where this image was discussed, which might lead you to the information you are looking for.

    I hope you do more research with this image. I’d like to find out more about it too.

    | Reply Posted 8 years, 3 months ago

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